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We are not talking about agriculture’s surplus, nor rejections by commercialization companies. We mean that a traditional selection process (like the one our ancestors used to do) on the cultivation of all the fruits that a plant bear should be carried out, as they are all edible and, even so, they are thrown away because of their appearance.

When you eat a zucchini, who cares if it is a little bit bent or scratched? The product has the same flavour and nutrients, it tastes just as good as the others. Moreover, farmers have used the same resources (water, seeds, nutrients, workforce, etc.) to produce them. Let’s contribute to global sustainability by consuming these products.

Products that are natural, of great quality and full of flavour. They are selected with the aim of saving those products that are thrown away because of the quality standard of wholesales and going back to the traditional selection of fruits and vegetables, as their external appearance or caliber do not affect their flavour.

Eating healthy may look like something expensive, but half of the fruits and vegetables grown are thrown away because of their physical appearance. That’s where the initiative of #enamoratedeellas #imperfectas takes action. We are committed to raise awareness, to make people learn to value products by knowing that their quality is inside them.